Toyota Canada has been recognized by Canadian Black Book (CBB) with five Best Retained Value Awards for 2022.
This comes following the CBB’s recognition of Toyota with seven ‘Best Residual Value’ awards for 2022. Toyota posted five wins including the Overall Brand Award in the Car category, and the Overall Brand Award in the SUV/Truck category for the sixth consecutive year.
Canadian Black Book’s Best Retained Value Awards recognize vehicles that retain the highest percentage of their original manufacturer’s suggested retail price (MSRP) after four years. For 2022, the CBB program analyzed model year 2019 vehicles in 15 different categories, plus five Overall Brand categories.
“We are grateful for the ongoing trust and confidence our loyal customers have in our vehicles and brand,” says David Lee, National Manager, Marketing, Toyota Canada Inc. “It’s an honour to be recognized by Canadian Black Book, and we will continue to provide a diverse range of vehicles to meet the needs and lifestyle of every Canadian driver.”
Toyota was recognized with the following awards:
- Overall Brand Award: Car – Toyota
- Overall Brand Award: SUV/Truck – Toyota
- Small Pickup – Toyota Tacoma
- SUV: Main Compact – Toyota RAV4
- SUV: Main Mid/Full – Toyota 4Runner
About Canadian Black Book
Canadian Black Book has been providing vehicle values to the Canadian automotive industry for more than 60 years. Through the company's growth, it has evolved into a leading provider of vehicle valuations, residual value forecasts, and VIN decoding services. As 'The Authority' for vehicle values, the Canadian Black Book values are utilized by both dealers and manufacturers, as well as leasing, finance, insurance, and wholesalers. By utilizing the Canadian Black Book Enhance Vehicle Matching (EVM) solution, the industry will be able to better decode 17-digit VINs down to the specific trim package of the vehicle, thereby allowing for a more precise valuation of the vehicle.