Toyota Prius Prime Overview


Hybrid plug-in style that makes a statement.

With its bold colours, striking LED headlights and tail lamps, unique dual wave rear glass -- that helps smooth air flow -- it is clear that Prime is a different kind of Prius

Toyota New Global Architecture (TNGA)

Built on Toyota’s revolutionary new platform, Prius Prime boasts a low centre of gravity for heightened performance and handling -- fused with a striking style designed to elevate its aerodynamic performance.

Sophisticated Interior

From a driver-centric console and soft touch materials to heated front seats and available Qi wireless charging, Prime is comfortable and fun-to-drive. For long distances there’s ample cargo space to haul what you need. And the modern black satin chrome finish provides an elegant touch and feel experience on the steering wheel and dash.


The centrepiece of Prime’s innovative and inviting interior is the available 11.6” touchscreen. Built with smartphone logic, you can swipe through different settings and controls while still keeping things like navigation on the screen.

Charging Schedule & Climate Preparation

Plug in your Prius Prime at any time and set the timer to customize your schedule or take advantage of charging during off-peak hours. You can also set the heater or a/c to activate at the end of a charging cycle. That means your Prime is always fully charged in the morning, at a cabin temperature that’s right for you.

Standard 7” Display Audio System

Stay connected and entertained with features like Bluetooth® capability, AUX/USB input, SiriusXM™, and 6 speakers, anchored by a shark-fin antenna The system also features standard navigation to help keep you on track wherever your travels take you.

Prius Prime Comparison

Compare Prius Prime’s plug-in hybrid technology and understand how Prime can offer many advantages versus Electric or Hybrid vehicles.

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