Toyota Prius Prime Overview

Electrify Your Performance Expand Your Possibilities

With the highest total driving range and one of the shortest charging times in its class, Prius Prime is the most advanced Toyota hybrid ever built.



Hybrid plug-in style that makes a statement.

With its bold colours — now including Midnight Black Metallic and Supersonic Red — striking LED headlights and tail lamps, and unique features like dual wave rear glass that helps smooth air flow it is clear that the 2020 Toyota Prius Prime is a different kind of Prius.

Toyota New Global Architecture (TNGA)

Built on Toyota's revolutionary new platform, Prius Prime boasts a low centre of gravity for heightened performance and handling -- fused with a striking style designed to elevate its aerodynamic performance.

Sophisticated Interior

From a driver-centric console and soft touch materials to heated front seats and available Qi wireless charging, Prime is comfortable and fun-to-drive. For long distances there's ample cargo space to haul what you need. And the modern black satin chrome finish provides an elegant touch and feel experience on the steering wheel and dash.


Now more people than ever can come along for the ride, with spacious rear seating for three. Rear seats also split 60/40 to open up ample cargo space. And feature a foldable armrest for extra comfort when travelling longer distances.



Your 2020 Prius Prime is equipped to keep you connected to your life on the go, with available Connected Services by Toyota, featuring a suite of advanced multimedia features and available services like Safety Connect

Apple CarPlay

All 2020 Prius Prime models now work with Apple CarPlayâ„¢ -- a smart and easy way to use your iPhone while driving. Simply connect a compatible iPhone through a USB outlet, and select apps appear on your vehicle's touch screen. Using Siri voice commands, steering wheel audio controls, or the touch screen, you can make phone calls, send text messages, call up your favourite playlist, use maps to find the best route, and more -- all while keeping your focus on the road.

Learn More About Apple CarPlay


Connected Services by Toyota keeps you in tune and in touch with features like a 7” display screen, 6 speakers, 2 new rear USB ports, Bluetooth® capability, integrated SiriusXM. Satellite radio, advanced voice recognition and more.

Available Safety Connect

Safety Connect helps provide you with peace of mind for the road ahead. It includes Automatic Collision Notification, Stolen Vehicle Locator, Emergency Assistance Button (SOS), Enhanced Roadside Assistance the case of an emergency, all with the help of a Response Centre agent who is at your service 24/7. Includes a 3-year subscription.

Learn More About Safety Connect

Charging Schedule & Climate Preparation

Plug in your Prius Prime at any time and set the timer to customize your schedule or take advantage of charging during off-peak hours. You can also set the heater or a/c to activate at the end of a charging cycle. That means your Prime is always fully charged in the morning, at a cabin temperature that's right for you.

Available 11.6” Display Screen

Go big with Prius Prime Upgrade, featuring an 11.6” touchscreen. Built with smartphone logic, you can swipe through different settings and controls while still keeping things like navigation on the screen.

Prius Prime Technology Package

Go all the way with Prius Prime Technology Package, featuring even more advanced features including: a colour head-up display, a 10-speaker JBL sound system, and rain-sensing wipers along with enhanced safety features including Blind Spot Monitor and more.

More Technology Features

  • Available Intelligent Clearance Sonar

  • Available Colour Head-up Display

  • Available Qi Wireless Charging

See Full Specifications

Prius Prime Comparison

Compare Prius Prime's plug-in hybrid technology and understand how Prime can offer many advantages versus Electric or Hybrid vehicles.


Toyota Safety Sense P

For Toyota, safety isn't an option. Toyota Safety Sense P (TSS-P) is standard on every 2020 Prius Prime, Pre-Collision System with Pedestrian Detection that assists in warning the driver of potential dangers. Also included are automatic high beams, lane departure alert with steering assist, as well as dynamic radar cruise control.

Advanced Handling Features

Prius Prime's use of electric power steering and front wheel drive are aided with vehicle stability control (VSC) and traction control (TRAC). The results are a safe and responsive drive no matter what the road throws at you.

Available Safety Features

  • Blind Spot Monitor and Rear Cross Traffic Alert

  • Available Intelligent Clearance Sonar and Park Assist