The Games

The countdown has started. Anticipation is building.

Athletes from around the world are getting ready to challenge the impossible.

Tokyo 2020 is also when Toyota will reveal to the world a vision of the future, with innovations that pave the way to a new era of mobility. But our commitment doesn’t end there. Toyota’s “Start Your Impossible” campaign embodies a long-term goal to create a more inclusive and sustainable world – where everyone can challenge their own impossible.


Celebrating the Power of
Human Movement

The desire to move is in us all. At Toyota, we believe that mobility goes far beyond cars, and that the freedom of movement is a human right. Our vision is to reduce barriers and build a more inclusive society, so that everyone has the opportunity to reach higher, go further, and achieve their impossible. It is a passion, and a mission – one we proudly share with our inspirational Paralympic and Olympic athletes. 

kartSTART Presented by Toyota is a unique family driving education program that travels across Canada every summer (see our schedule here). kartSTART is designed to give kids, teens and their families a true, real-world understanding of the physics behind driving motorized vehicles.

This course gives children and teens as young as 10 a driving experience in a vehicle that fits them — our go karts. The driving experience includes: interactive safety briefing by professional driving instructors including one-on-one interaction; use of a professional racing kart; Snell approved helmet, and CIK racing suit. Karting participants take part in safety oriented lead/follow sessions with our instructors. Families will experience our Toyota Safety Sense demonstration exercises that are fun for the whole family. And of course we include a catered lunch for all attendees. 



When we are free to move, anything is possible 

 Team Toyota

Meet Our Athletes

We’re proud to support 10 Canadian Paralympic and Olympic athletes. Each of them share our vision of building a better world through the power of movement. They are an inspiration for all of us to challenge our own impossible. Read their stories. Then follow their journey. 

Melissa BishopMelissa Bishop (Athletics – 800m)

Melissa Bishop has battled injury time and again, only to return stronger than ever. Leading up to 2020, she faces her biggest hurdle yet – getting back to the best running shape of her life after recently giving birth to her daughter. Few female athletes have successfully come back from pregnancy to return to their pre-motherhood success. Melissa is looking to change all of that. “I want to knock the socks off people,” she says. Along the way, she hopes her comeback story will inspire other moms and moms-to-be. A two-time Olympian, Melissa competed in London (2012) and in Rio (2016). She’s also won medals at the international level, including a gold at the Pan Am Games in Toronto (2015) and silver at the IAAF World Championships in Beijing (2015).

Ellie BlackEllie Black (Artistic Gymnastics)

At 23, Ellie Black is at the top of her game, in a sport traditionally dominated by gymnasts in their teens. As she says herself, “It’s just amazing what you can accomplish if you set your mind to it — and what the human body is capable of.” The two-time Olympian is aiming for more glory at the 2020 Games. When she’s not training, Ellie is working on behalf of organizations like Fast and Female, encouraging young women to use the power of sport to realize their full potential. Ellie competed in London (2012) and recorded Canada’s best-ever Olympic performance in the sport in Rio (2016).

Cody CaldwellCody Caldwell (Wheelchair Rugby)

Cody Caldwell’s story defines the power of sport to change lives and fulfill potential.  A diving accident at the age of 20 left Cody a quadriplegic, and feeling, in his own words, “fragile, like a thin piece of glass”. A chance encounter with the sport of Wheelchair Rugby changed everything. In 2013, he became a member of the Paralympic team and never looked back. He was a member of the gold medal winning team at the Parapan Am Games in Toronto (2015) and competed at the Paralympics in Rio (2016).

Stefan DanielStefan Daniel (Paratriathlon)

Born with bilateral radial club hands, Stefan Daniel’s right arm is significantly shorter than his left. But that hasn’t stopped him from becoming one of the best triathletes in the world. At just 16, Stefan won the bronze at his first Paratriathlon World Championship. He followed that with silver in 2014, gold in 2015 and, at the age of 19 took home the silver medal at the 2016 Paralympic Games in Rio.

Nik GoncinNik Goncin (Wheelchair Basketball)

Nik Goncin’s family moved to Canada as refugees from a civil war. As if learning a new language and adapting to a new culture were not challenge enough, Nik lost a leg to bone cancer in Grade 11. “Going from a very athletic young man, to severely skinny, disabled cancer patient was difficult,” he says. “The most influential part of my rehabilitation was sport.” In particular, wheelchair basketball. He made the national team in 2009, and has been an all-star ever since. Nik was named the sport’s Junior Athlete of the Year in 2014, and represented Canada at the 2016 Paralympic Games.

Benoît HuotBenoît Huot (Para-Swimming)

Born with a clubfoot, and a passion for sport, Benoît Huot found his calling in the pool. Throughout his career, his energy and enthusiasm has made him an inspiration for those around him. Now retired from competition, Benoît is an ambassador for Paralympic sport. He mentors young athletes through his work for a number of charities. And, through his own foundation he raises funds and inspires children with disabilities to live their Paralympic dream. Benoît is one of Canada’s most decorated athletes, having won 20 medals – including nine golds – over five Paralympic Games, and another 32 medals in international competition.

Tory NyhaugTory Nyhaug (BMX Cycling)

Overcoming many injuries, Tory Nyhaug ranks amongst his sports elite. This two-time Olympian – including a finalist in 2016 – is a Silver medalist at the World Championships and Gold medalist at the Pan Am Games. Now, he has sights on Olympic gold. In addition to injuries, Tory has also struggled with mental health at times. Because of these experiences, Tory is a passionate advocate for proper injury recovery and devotes time to helping people overcome mental health struggles.

 Cindy OuelletCindy Ouellet (Wheelchair Basketball and Para Nordic Skiing)

Cindy Ouellet’s journey is one of determination and a desire to enhance mobility for others. Diagnosed with bone cancer at 12, Cindy was given a five percent chance of survival. She beat the odds. She showed her determination again in high school, turning the pain of bullying into a positive life motto “Carpe Diem” (Seize the Day). Throughout her career she’s been a motivational force, inspiring and educating people on the power of sport. Cindy has been named athlete of the year within her sport four times. She’s a four-time Paralympian – three times at the Summer Games and most recently at the 2018 Winter Games.

Aurélie RivardAurélie Rivard (Para-Swimming)

Born with an underdeveloped left hand, Aurélie Rivard has never let her impairment limit her potential. Panic attacks followed by severe bullying as a child led to struggles with self-confidence, devastating anxiety and depression. While still fighting these demons, her success in the pool combined with strong family support gives her the strength and confidence of a champion. As one of the world’s leading Paralympic athletes, she continues to shatter world records ahead of the Tokyo games while sharing her story with enthusiasm and confidence as a spokesperson for the Paralympic Movement and mental health. Aurélie is already a two-time Paralympian, winning three gold medals and a silver medal in Rio (2016), in addition to a silver in London (2012).

Erica WiebeErica Wiebe (Wrestling)

Erica knows what it is like to be at the top, and at the bottom. In her first year of wrestling at University, she did not score a single point in practice. Her drive to be the best seemed a lost dream. But her innate sense of resilience carried her through. In 2016, she captured Gold in Rio. She also won gold at two Commonwealth Games – in Australia (2018) and Glasgow (2014). Erica is passionate about the ability of sport to drive social change. And plays her part, working to break down gender barriers in sport, and encourage equal opportunities for all.  

 Sports Partnerships

National Sports Organizations

We are further bringing the spirit of our Paralympic and Olympic partnerships to life through our partnerships with Wheelchair Basketball Canada, Canada Basketball, Canada Soccer, and Freestyle Canada, to encourage even more Canadians to defy limitations, overcome adversity, and reach for their very best. 


 Presented by Toyota

A turn behind the wheel of a go-kart is almost a rite of passage. At Toyota, mobility and safety go hand-in-hand. That’s why we started kartSTART, a one-day educational event that teaches youth, ages 10 and up, about the fundamentals of driving.

We also believe that everyone should get to experience the freedom of movement. That’s why we introduced an accessible kart, one that can be driven by foot pedals or hand controls. Our inspiration was Taylor, a young girl with a disability that affected her lower limbs. The smile on her face as she rounded the track is living proof of the joy that the freedom of mobility can bring. 

For more information click here: https://www.kartstart.ca/

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